An article about drip teabags with printed Mt. Fuji, on the occasion of this nation’s symbol being acknowledged as World Cultural Heritage, was published in the local newspaper.

Mt. Fuji World Heritage Acknowledgement: business opportunities for the tea industry in the Prefecture.

[PR with Set] for the World Heritage

To celebrate the date that Mt. Fuji acquired the World Heritage title, the tea industry in the prefecture, which is developing as well as pushing forward marketing-related products, is creating more business opportunities.

While the demand for green tea leaves is not growing as much as expected, this time campaign aims to sell the product alongside a set of Mt. Fuji Images.

Summit Votive Tea

On the 27th, the Shizuoka City Tea Industry Promotion Council will dedicate about 30kg of hand-picked new tea leaves from Ashikubo on both sides of the city’s river to the Asama Taisha Okumiya on the mountaintop.

This dedication lasts for 5 years. This year, around 55 people, 20 more people than every other year, come from the city’s tea factory and climb up the mountain to the summit.

In addition to distributing the tea to the climber at the summit, the wholesalers in the city plan to sell it as “Mt. Fuji Premium Tea”.

Haruo Wada, the president of the Wada Choji Firm (in the same city), is very enthusiastic about “a great opportunity to introduce and distribute Shizuoka Tea to the whole country and even the world.”

A stack of Mt. Fuji images attached

Shizu Pack (located in Shizuoka City), entrusted with the manufacturing teabags, has planned a limited-edition package product that comes with a set of Mt. Fuji photos and drip bags of sencha.

The product is sold at the company’s headquarters location and manufactured with the OEM method (Original Equipment of Manufacturer).

Around 10 photographs of Mt. Fuji being used were taken from various locations such as Nihondaira, Miho Coast, Satta Mountain Pass, etc. The special item is sold at Fuji Shizuoka Airport and Haneda Airport, and it “has a good reputation with overseas customers”.

The prefectural tea industry Seinen’s Association is pushing selling T-shirts with Mt. Fuji design. Even though the design changes every year, but “this year’s sale is good. It is also popular to the businesses outside the prefecture to remember the date Mt. Fuji being titled World Heritage.”(Youth Group Secretariat).